Site Map
Every page on Intelligent Transport Advisory, in one place.
This page lists the whole site as plain text and plain links: the main pages, every article grouped by capability, and every publication and download. Use it to jump straight to something, or to see the full range of what ITA publishes.
Main pages7 pages
- Home: What ITA does and how it supports UK Transport Authorities.
- Capabilities: Ten specialist capabilities across bus reform strategy, design, procurement and performance.
- Solutions: Packaged solutions including the LiteFranchise framework and Optimised Enhanced Partnership.
- Insights: Practical articles for Authorities and Operators, searchable by capability.
- Training: In-person bus reform courses for Authority teams, delivered through Right of Way.
- About ITA: Who ITA is, who it works with and how the practice is different.
- Contact: How to reach the ITA team.
Capabilities10 capabilities
Strategic Foundation
Service and Authority Design
Delivery and Improvement
Articles by capability32 articles
Each article appears once, under its primary capability. Use Insights to filter by capability and search the full collection.
Bus Reform Strategy and Business Case(5)
- How to build a bus franchising business case that can withstand scrutiny
- What does bus franchising turn your Authority into?
- Can a conventional Enhanced Partnership grow patronage?
- How does an Optimised Enhanced Partnership join up the customer experience?
- How bus franchising works: a practical guide for UK Authorities
Operating Model and Technical Reference Model(3)
Programme Design and Delivery(1)
Passenger Information and Digital Experience(2)
Ticketing and Payments(3)
Customer Experience and Safety(7)
- Who are digital bus services designed for?
- Should Transport Authorities trust AI to talk to passengers?
- Are we benchmarking bus digital experience against the wrong thing?
- Is your call centre solving problems or just recording them?
- What can Japan’s railway tradition teach us about customer service?
- Is your customer contact centre budget solving the problem or hiding it?
- What does a good lost property service look like?
Technology, Data and AI(6)
- Why does your bus app say a bus is coming when it isn’t?
- Do you know where all your passenger data goes?
- Why do Operators push back when you ask for their data?
- What are bus data standards and why should a Transport Authority care?
- Why does “all data” end up meaning no data at all?
- Is your data strategy built for compliance or for growth?