Strategic Foundation
The decisions and design work that come before any procurement.
FOR PUBLIC TRANSPORT AUTHORITIES
We support Transport Authorities grow bus patronage and revenue, by making public transport a service people choose.
Franchising, Enhanced Partnership or a stronger hand on the network you already have. We work independently across Authorities, Operators and technology Suppliers to support public transport reform, from first decision to live contract.






01 — Capabilities
Ten capabilities across three stages. Each one links to training that builds the specialist skills your teams need.
The decisions and design work that come before any procurement.
The services passengers see and the digital systems that deliver them.
Buying the service, then enhancing it.
02 — Solutions
Where an Authority wants a ready-made route, we offer three.
Optimised Enhanced Partnership
How to close six common partnership gaps and reach franchise-style outcomes without a franchise procurement.
Explore the solutionStop information

Panels that answer a new passenger's questions, linked by QR code to live departures.
Find out more03 — Insights
Practical thinking on bus reform, written for the people delivering it.

Why bus stop and station information panels are an overlooked sales channel, and how redesigning them can grow patronage.

Depot as a Service separates running the buses from caring for them. One specialist provider runs the site, supplies the energy and prepares every bus.

Under a gross-cost franchise, the Authority normally retains the fare revenue. The contract should still give the Operator a practical role and a meaningful reason to help grow it.
04 — Training
Your teams will run the network long after your Advisers have gone. Right of Way, our specialist transport training arm, runs practical in-person courses for Authority teams working on bus reform, mapped to our ten core capabilities.
05 — About Us
Intelligent Transport Advisory supports rural and urban Authorities, and the Operators who serve them, design, procure and deliver transport services that work for passengers.
Bus reform asks a lot of an emerging transport team. There is legislation to follow, a business case to build, procurements to run and elected members to keep informed. Most teams do this alongside their existing work. We can support you as much or as little of it as you need.
Our aim is the same on every engagement. Our emphasis is to grow patronage and revenue grows with it. We aim to make public transport simpler to manage and run, and a service people choose to use.
06 — Contact
We'd be happy to discuss how Intelligent Transport Advisory can support your transport programme or address a specific challenge.
You can also follow our posts and updates on LinkedIn via Intelligent Transport Advisory.
We look forward to connecting with you and will respond to your enquiry as soon as possible.