Article6 min read
Passenger Information and Digital Experience
Why does your bus stop timetable answer the wrong question?
A timetable tells people when the bus is due. It rarely gives the undecided passenger a reason to use it.
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Article6 min read
Passenger Information and Digital Experience
What would it take to make the bus beat the car?
Making a bus competitive with the car means addressing the parts of a journey that make a passenger hesitate, as well as the time spent in traffic.
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Passenger Information and Digital Experience
The Overlooked Asset: Redesign of Bus Stop and Station Information Panels as a Way to Grow Patronage
Why bus stop and station information panels are an overlooked sales channel, and how redesigning them can grow patronage.